Tips for Using Social Media

Social Media Graphic
  • Check with your school administration prior to beginning a social media page/account to find out if there are any district policies you need to follow. (For example, are signed release forms needed to post photos of students?)
  • Check with the principal before taking any pictures of students.
  • Take bright and colorful pictures.
  • Don’t post pictures of sloppy trays or work areas.
  • Use proper grammar and spell-check.
  • Crop and edit pictures before posting.
  • Close-ups work well.
  • Ask student/staff member for permission before taking a photograph.
  • Videos can work well depending on the situation and social media platform.
  • Use website links for more information.
  • Use relevant hashtags and emojis.
  • Keep your posts short.
  • Post at times when traffic is higher such as over the lunch hour or after work.
  • Don’t post any personal information/personal opinions. Keep it professional!
  • Determine which social media platform(s) is best for reaching your target audience. (Facebook is most popular among adults while teenagers are more likely to be using Instagram and Snapchat1.)
  • Share your social media account pages/addresses in a variety of ways (e.g. on breakfast/lunch menus, on information sent home to parents/guardians, during “Back to School” events, etc.)

Adapted from: Boler D. 1/14/20. Budget-Friendly Marketing Techniques to Boost Breakfast and Lunch Participation. [Healthy Choices in Schools Webinar presentation sponsored by Cornell University Extension - https://learn.extension.org/events/3736]

1J. Chen. Sprout Social. Social media demographics to inform your brand’s strategy in 2020. Accessed 1/15/20. https://sproutsocial.com/insights/new-social-media-demographics/

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Sample Social Media Posts

  • Sweet Potatoes | Sample Social Media Posts | Click to Expand - Click to Close
    "X School District is serving local sweet potatoes on the school lunch menu this week." #PAHarvestoftheMonth
    "Sweet potatoes are January’s Harvest of the Month items. Sweet potatoes are a good source of Vitamin A which is important for eyesight." #PAHarvestoftheMonth
    "Students at X school sampled (X recipe) as part of January’s Sweet Potato Harvest of the Month promotion." #PAHarvestoftheMonth
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